On iOS, there is still deterministic marketing measurement that Singular supports in SKAdNetwork, in addition to traditional IDFA-based attribution if you choose to go that route. On Android, nothing has changed, clearly. The reality is that all brand marketing is, to some extent, performance marketing, and all performance marketing is, to some extent, also brand marketing. What’s the role of advertising engagement in a post-IDFA world?Īdvertising has always been a mix of performance and brand marketing. If the business logic requires it and the flow makes sense to a customer, you can ask for a sign-in or account creation on the mobile web, which they then log into in your app. One option, for instance, is to start the journey on web and then move it to your app. Is cross-device attribution possible in a post-IDFA world?Ībsolutely, especially when the journey is all on first-party platforms like your mobile-optimized website. Which is why, of course, we’re answering them here and now.ġ. (Check the webinar, which is still available on-demand, for those answers.)īut we also got a number of questions from the audience that we couldn’t answer in time. How will measuring cross-platform journeys change with Apple’s iOS 14 privacy changes?.How do you measure the entire user journey across both mobile and web?.sending people straight to the App Store? What are the benefits of starting the journey on the web vs.How does the acquisition strategy differ across the web and app?.Why is everyone going cross-platform with their offerings and marketing?.They answered a ton of questions in the webinar, including: That’s exactly the challenge Trubill’s VP of Growth, Digit’s former head of growth, Criteo’s director of global partnerships, and Singular’s own VP of solutions tackled at our last webinar: Bridging the gap between web and mobile user acquisition. Apple’s iOS 14 privacy changes, the new App Tracking Transparency pop-up, and the introduction of SKAdNetwork are impacting how mobile marketers are thinking about marketing in a privacy-safe world.Īnd thinking about how the customer journey might change. Rethinking how you use web and mobile for marketing post-IDFA? Join the club.
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